The lightning-fast pace of our hyper-connected world both facilitates and necessities the use of online experiments. We can gather sufficient data faster than ever before. That is a good thing because, in some cases, if it takes too long, things will change before we have time to understand our conclusions. In some cases, experiments are ongoing processes, but just starting one doesn’t indicate a desire to continue running it forever. So, it is essential to consider what we should do to bring an experiment to an end the right way.

Like most other projects of value, an online experiment wrap-up…

Christian Heise

Christian is a manager, activist, author, lecturer and curator.

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